The packaging company Ardagh Group unveils new glass bottle designs for whiskey-maker Jameson’s triple-distilled Irish Whiskey bottles
The neck “smile” feature has been refined for greater visibility. Ardagh said that it had to design this smile feature with great precision so that the molten forms would easily release as the moulds opened on the forming machine.
Ardagh carried out multiple trials to ensure the correct definition of the recess at the bottom of the front label panel, which mirrors the shape of the label. In a statement, Ardagh stated: “Embossing was added below the shaped recess. The ‘Barrelmen’ detail is very fine, and presented a challenge to reproduce within such a small space. The area of emboss had to be subtly tweaked to ensure it would not contact between bottles. “In addition, a detailed JJ&S embossed logo was required on the base of the bottle, but a concern was that this would limit any base inspection scanning. Ardagh therefore refined the base emboss to allow some inspection scanning and also incorporate elements of branding".