GPI: Appealing to green-and health-conscious consumers

2011-01-01 | Surveys

The North American glass container industry made strides in 2010 to create more recycling awareness and improve recycled glass collection for bottle-to-bottle recycling. All of this helps to reduce greenhouse gas emissions and use of raw materials, extend the life of glass manufacturing furnaces, save energy, and meet the industry’s 50% recycled content goal by 2013. In further support of the this goal, in late 2010 the industry released its first comprehensive life cycle assessment (LCA), which enumerates the benefits of boosting the use of cullet, or recycled glass, in shrinking the industry’s environmental footprint. The findings of the LCA will help lay the foundation for the industry’s efforts in 2011 and beyond.

GPI: Appealing to green-and health-conscious consumers
Leaving a smaller environmental footprint and appealing to the health-conscious consumer were major areas of focus for the North American glass container industry in 2010, and will continue to be in 2011. In the United States, the glass container industry operates 48 glass manufacturing plants in 22 states. In terms of market segments, 59 per cent of glass containers manufactured domestically are for the beer industry, followed by food (18 per cent), non-alcoholic beverages (8 per cent), wine (6 per cent), liquor (4 per cent), ready to drink (4 per cent), and cosmetics, fragrances and pharmaceuticals (1 per cent).
The North American glass container industry worked diligently in 2010 to create more recycling awareness and improve recycled glass collection for bottle-to-bottle recycling, helping to reduce greenhouse gas emissions and use of raw materials, extend the life of glass manufacturing furnaces, save energy, and meet the industry’s 50 per cent recycled content goal by 2013. Doubling the US glass container recycling rate (28 per cent in 2008) would allow manufacturers to use 50 per cent recycled glass or “cullet” to make new glass containers, saving enough energy to power 21,978 homes for one year and removing 181,550 tons of waste from landfills every month, or remove the equivalent auto CO2 emissions of 400,000 from roads each day. The importance of the industry’s goal of using 50 per cent cullet in the manufacture of new glass containers by 2013 was also highlighted b...
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Article taken from Glass Machinery Plants & Accessories bi-monthly magazine (6 issues per year)
Year: 2011 number: 1
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