Jörg Schmitz has become Head of the Consumer Optics business group for ZEISS, taking over from Dr. Winfried Scherle, and reporting directly to Dr. Matthias Metz, Member of the Executive Board of Carl Zeiss AG.

Schmitz studied business economics and began his career at Procter & Gamble. After holding various international positions in marketing and sales, he joined Kärcher in 2010. "With Jörg Schmitz, we are delighted to have found an expert in marketing, sales and innovative business and product development who will add important momentum to ZEISS Consumer Optics," added Metz. "With his many years of international experience in the top brand business with consumer goods and technical durables, Schmitz will shape and advance the ongoing and successful development and future orientation of the business group together with his team."