Viracon’s new logo, the third logo in the history of the 43-year-old organization, eflects the visual appeal, scale and performance of the company and its products.
The new Viracon logo is intended to graphically represent the company’s expertise with large-scale commercial buildings, high-performance glass products, and unparalleled façade design assistance. A new typeface also accompanies the logo.
Viracon’s new look is distinct, but it takes some cues from its classic look. The company decided to maintain the three parallel blue lines with which it has always been associated, but in a new vertical format. The lines have always represented the precision and quality of Viracon products. In addition, the colours of the logo and the text remain the same.
While Viracon’s logo has changed, its commitment to outstanding service, high quality and high performance products, design expertise and design assistance remains the same. In fact, the new logo is meant to convey the company’s continued investment in these capabilities to keep them modern and state-of-the-art.
“This is an important update for Viracon,” says Kelly Schuler, President of Viracon. “The new branding modernizes, refreshes and will help keep Viracon relevant for the next generation of architects and design professionals.”
The rebranding effort will be supported by a new corporate website, product guide, and a series of marketing investments to be made throughout 2013.