Beatson’s Embossed Standard is first choice for Ridgeway

  Decoration

Beatson Clark’s first standard embossed beer bottle has been chosen by Ridgeway Brewery of Oxfordshire to bottle its extensive range of craft beers.

Beatson’s Embossed Standard is first choice for Ridgeway
The new smaller 330ml amber bottle has the words 'Craft Beer' embossed around the shoulder and is ideal for the new generation of ales which often have a higher alcohol content by volume.
Peter Scholey, co-owner of Ridgeway Brewery and its sister company Beer Counter, was formerly Head Brewer at the neighbouring Brakspear Brewery.
“While the UK ales market has long been mostly in 500ml bottles the 330ml market is growing,” said Peter. “For some time there has been a variety of 500ml bottles available but the choice in 330ml has been very limited, so Beatson Clark's initiative to offer subtle changes to a standard range provides the opportunity to do something about that.”
He added: “We are a bottled beer only business selling absolutely nothing to pubs so we have to be good at bottled beer. We produce not only our own Ridgeway beers but also a number of bespoke lines, particularly lagers, for the restaurant and wholesale trade.
“Because of that the opportunity to use a generic ‘Craft Beer’ branded bottle is ideal for what we do and matches the profile of both our beers and our customers.”
Peter said he wasn’t tempted to follow other breweries down the aluminum cans route.
“Right now craft canned beer is very trendy – bizarrely there is even an idea in some circles that a can is somehow better quality than glass packaging. That notion is complete rubbish!
“Canned beer is inevitably inferior because of the difficulties in eliminating oxygen from the package, an...
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