Ceram to change name

  Company news

Ceram has decided on a new name as of 1 February, in a move to brings its businesses acquired over the years under a single banner, also helping to grow the business, which offers materials development, testing and analysis, resource efficiency and assurance to clients around the globe.

Ceram
Ceram will be changing its name to Lucideon as of 1 February 2014
Materials technology group Ceram is set for a new identity to reflect an expanding portfolio, and will be changing its name to Lucideon as of 1 February 2014.
The firm, based in Staffordshire, has acquired new businesses over the years and the move is designed to bring them together under one banner.
The change will also help grow the business, which offers materials development, testing and analysis, resource efficiency and assurance to clients around the globe.
Lucideon is a name that has been chosen carefully. It is made up of two words with ‘Lucid’, as in making things clear and intelligible, and ‘Eon’ meaning a period of time.
The company, which also counts international sustainability, verification and certification specialist CICS (Complete Integrated Certification Services Ltd.) and US-based testing and analysis firm M+P Labs amongst its group, will be given a fresh look as a result of the change of identity, with a new logo, signage and website.
Tony Kinsella, chief executive, said: “The name change will help bring all of our operations together under one identity and give us a strong base to move forward.
“As the group has acquired new interests, the range of different company names has become confusing for our clients.
“So we have come up with a single identity that will incorporate all of our businesses and which will reflect what we stand for as an organization – independence, accuracy, creativity and responsiveness.
“The change will also help us to offer...







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