Channel: Containers
Vidrala: preparing for a strong future in glass packaging - FIRST PART

2015-10-20 | Containers

As a part of its long-term strategy, Vidrala has recently finalised one of the biggest deals in its history. In this two-part article we review the past year, and take a look at the future for the company.

Vidrala: preparing for a strong future in glass packaging - FIRST PART
Market review
The uncertain economic climate of the past few years has had an impact on internal demand, including the levels of consumption of food and beverages products for which Vidrala supplies packaging. However, the demand for glass packaging for food and beverages remained stable has been showing modest signs of recovery since 2014. On a long-term perspective, the demand for glass packaging remains solid. Packaging plays an essential role in efficient supply chains for food and beverages demanded by modern lifestyles. Glass packaging protects the product, preserves it and enables efficient distribution, as well as helping the brand owner to promote its products, inform end users of the content and boost its image. Consumers worldwide are increasingly demanding healthy and environmentally sound packaging solutions, which of course glass is. Global glass packaging production is a dynamic and evolving industry. Worldwide, during 2014, more than 2 trillion rigid containers for food and beverages were sold, representing an annual increase of c.4 per cent. The major part of these containers is made of glass, the rest being plastic, cardboard and metal.

The Western Europe market
In this global context, Western Europe remains the biggest area for consumption of glass containers. The region is made up of largely developed economies where demographic and social features increasingly address consumption preferences towards premium products. Working within this market Vidrala...



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Article taken from Glass Machinery Plants & Accessories bi-monthly magazine (6 issues per year)
Year: 2015 number: 5
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